Julie Steinbeiss has a passion for, and a proven track record in, ideation and execution of cause marketing campaigns, high-level collaborations, and experiential programming in service of purpose driven brands. While driving brand equity, garnering exposure, creating a loyal following, and driving revenue, Julie has found success maintaining a clear adherence to the integrity of a brand’s foundation.
One of the early employees at TOMS, Julie brought her unique vision and passion to the TOMS Giving Trip Program, Brand Experience Program, and Intern Program, as well as One Day Without Shoes, a grassroots campaign that mobilized millions of TOMS supporters in awareness raising and community service. With a keen eye for marketing and partnership, Julie developed and implemented product, cause, and campaign collaborations between TOMS and Charity Water, MOvember, Charlize Theron Africa Outreach Project, Tabitha Simmons, and The ROW bringing the products and collaboration to life while providing partners a deep understanding of TOMS Giving and the global development world.
Prior to TOMS Julie partnered with leaders in San Diego to create experiences and campaigns to raise awareness and funding for The San Diego Zoological Society, The San Diego Opera, The Old Globe Theater, and Sidney Kimmel Cancer Center.